Dear Esteemed Investors,My name is Tony Kuo (郭奕亨), and I am the second-generation leader of FreshMaster Food Co., Ltd. (formerly Hsuan Cheng Food Co., Ltd.). Our catering department, the cornerstone of our company, has operated for approximately 25 years. Prior to my father’s decision to transform and rename the company, we were the largest catering food and service company in central and southern Taiwan. We assisted with meal planning for Foxconn’s initial Yunlin plant and its current Shenzhen plant. Our business scope includes Taiwan headquarters, Kinmen branch, and Guangzhou branch. Due to significant raw material cost increases and the labor-intensive nature of the industry, we have transitioned to other sectors. However, our catering food department continues to operate on a smaller scale but retains a strong market presence.Recognizing the need for new avenues and markets, we are now focusing on 'Resource Integration and Platform Construction.' Establishing a platform and integrating resources is crucial for creating new blue ocean markets in today's economy.In an inflationary environment, demand side seeks lower cost prices while supply side desires more stable sources and customers. The more inflation there is, the more profitable our company becomes, stabilizing both supply and demand.Company Positioning:Our company aims to be a 'platform' for joint procurement of bulk raw food materials and comprehensive project assistance, focusing on a light asset operating model. This concept is similar to a B2B version of Yahoo or Momo Shopping.Profit Drivers:- Transaction Fees: Charging fees for each trade between supply and demand sides.- Project Planning Service Fees.Advantages:1. Light Asset Operating Model: We emphasize a light asset model, acting as a middleman without extensive investments in factories or transportation, similar to Yahoo or Momo Shopping platforms.2. Regulatory Advantage: Starting as a supplier for school catering, a high-barrier blue ocean market, we meet the following certification requirements for daily ingredients: - Production and Sales Records, TAP Mark, QR Code Traceability Certification, CAS Certification, etc. These are essential and not achievable by ordinary grocery stores, addressing a common pain point for catering companies.3. Establishing a High Barrier Entry: By starting with school lunch catering, we create a high entry barrier, establishing a solid foundation. The next step is to stabilize the B2C segment. As the founder of Delta Electronics stated, a company needs two stable legs before expanding outward.4. Unique Resource: We hope to find like-minded angel investors and partners to work together on this promising venture. If you are willing to invest, we can discuss further details in person or exchange contact information. This is a winning battle we can fight together.Sincerely,Tony Kuo
